Were I ever recruited by a hostile foreign power to exploit young British men’s antagonism towards women, I can imagine no more effective psyop than telling them precisely which behaviours they should avoid. I would indulge their worst instincts by presenting them like another item on the list of things teenagers are warned against: cigarettes, booze, junk food. “DO NOT TOUCH,” I would say, knowing full well that, in their mercurial young minds, this would be precisely what compelled them to do so. This seems to be the spirit of a Lancet report, published on 29 October, on how to respond to the manosphere’s influence on young men in the UK. The “manosphere” – that nugatory diagnosis, now possessing about as much linguistic currency as “brain rot” and “slop” – is to be treated like a public-health concern, akin to tobacco use and ultra-processed food.
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