A growing number of skin health experts suggest that people might be overdoing their daily facial cleansing routines. Board-certified dermatologist Ariel Ostad recommends that individuals consider skipping facial cleansers and simply rinsing with water, noting that he advises patients to cut back on harsh cleaning habits multiple times a day. While individual skin types vary and some may still require more frequent washing, many could benefit from a much gentler approach. The US facial cleansing market is massive, with consumers spending tens of billions of dollars annually on drugstore foams, prescription treatments, and specialty washes. Driven in part by social media trends and multi-step routines, facewash makes up a significant portion of skincare spending. However, even gentle cleansers contain surfactants designed to dissolve the skin's natural protective barrier. Market analysts point out that spending continues to grow as consumers upgrade to premium brands and active ingredients. In contrast, skincare philosophies in other regions tend to prioritize hydration over aggressive cleaning. The American Academy of Dermatology also advises a gentle approach, recommending no more than twice-daily washing with non-abrasive products and avoiding excessive scrubbing. Experts suggest that keeping routines simple, especially as weather conditions change, can help prevent unnecessary irritation and keep skin healthier in the long run. Fuente: Business Insider
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